Blu-ray Sales, November 15-21: Avatar Returns

[Vauktu]

According to data from Nielsen VideoScan, Avatar: Extended Collector's Edition was the top-selling title on Blu-ray during the week ended November 21, narrowly outselling A Christmas Carol. In overall packaged media, the places were reversed. The special edition re-release of James Cameron's epic got 50% of its sales from the Blu-ray version, a record for a day-and-date BD release without a bundled DVD copy.

Top ten:

1. • Avatar: Extended Collector's Edition
2. • A Christmas Carol
3. • The Last Airbender
4. (1) Toy Story 3
5. (5) The Sound of Music
6. (4) Beauty and the Beast
7. (2) Grown Ups
8. (3) Scott Pilgrim vs. The World
9. (6) The Pacific
10. (7) How to Train Your Dragon

Blu-ray percentage of total sales for new-release titles

* Avatar: Extended Collector's Edition: 50%
* A Christmas Carol: 37%
* The Last Airbender: 36%
* Cats & Dogs: The Revenge of Kitty Galore: 21%
* Lottery Ticket: 14%

Blu-ray sales figures

Blu-ray sales revenue: $36.11 million (down 23.58% year on year)
Packaged-media sales revenue: $193.42 million (down 25% year on year)
Blu-ray market share: 18.6%

From Blu-Ray.com: Blu-ray Sales, November 15-21: Avatar Returns