Avatar sequels to benefit environmental movements

[txim_asawl]

Well, I'll be! It must've taken some cajoling to get Rupert Murdoch to think that "going green" does not mean having more greenbacks in his purse...


All kidding aside, this is great in a twofold way:
1) it reinforces the environmental message of Avatar and
2) there will be sequels - since it's now almost impossible to back off from that plan with such an announcement made public.
If JC or Fox did that, either of them will be forever tainted as being liars and therefore become black sheep of the movie industry.
And I bet, neither of them wants that to happen. Plus, I do believe that JC is sincere about his environmentalist engagement.

Wiggling bare toes, now waiting for the sequels,

~*Txim Asawl*~

P.S.: JC could also make a move to donate part of the turnover from sales of the novel to environmental causes, too.