3-D in the movies: Getting in too deep

[Ashen Key]

Originally Posted by Empty Glass

I'm actually thinking that audiences will eventually be smart enough (if they're not already) to know when to pay the 3D price.

It's not always a question of 'smart enough', it can be a question of 'if I want to see this movie, they're only showing it in 3D at the elevated price'. So, then it becomes a choice between watching the movie at all and not.

I didn't have any choice in the question of 3D when I saw Thor.