CoD MW3 reaches $1 billion in sales in only 16 days (beating Avatar movie by 1 day)

[Raptor]

Originally Posted by Isard

COD4 was a landmark in FPS history. It's sent the industry standard.

And unfortunately, too many studios try to emulate COD4's success by employing methods that only works with COD mechanics. One specific example is BF3's campaign. It managed to find the rare balance between dull and frustrating, mainly because it goes out of its way to create a COD-like experience that is frankly ill-suited for Battlefield. (BF3's multiplayer is quite good, so it somewhat makes up for the whole package.) COD4 really diluted the creativity of its genre, although that may change in the future.

This problem isn't exclusive to shooters. I would say that publishers are more to blame though. I don't know who's worse, EA (with their plan on alternating between MOH and BF every year) or Activision (yearly COD releases alternating between studios). Oh well, lets wait and see what Respawn Entertainment can cook up.