The 'Avatar' sequels are getting real with total social media relaunch

[Eltu]

I personally prefer when a movie such as Avatar has a very small marketing/promo footprint - somehow that just makes the movie feel more impactful than when they are doing a huge amount of social media and promotional work around it.

Still, I understand this kind of thing is unavoidable when it's such a big-budget production, and at least it may make more people embrace the movies