Avatar Digital Experience

[Empty Glass]

No one else is going to start this topic here? Okay then, I will:

20th Century Fox, HP Team for 'Avatar' Digital Experience

Lightstorm Entertainment, 20th Century Fox and Hewlett-Packard Pact For Next-Generation Digital Experience

“The goal is to create a new paradigm for fan interaction in the digital space. Our demographics are so broad that people will seek different experiences, and we want to provide them with that. It will not be the traditional click and point experience,” Avatar producer and COO, Lightstorm Entertainment’s Jon Landau told Deadline. “The plan is to have fans really engage with our world and its themes and, if they want, become part of the story. They more they interact, the more they will get a more tailored entertainment experience.”

I'm not sure what this is going to be or how it will work but it sounds really, really intriguing.