Manufacturing Content

[Iknimaya]

What if, rather than advertising for the latest gadget, we advertised for simplicity? How would this impact our world? This is a possibility, anyone can buy an ad. What kind of message would this send? Imagine if we could recondition people to be satisfied with what they have rather than seeking new possessions. How much of our time would be freed to create something important to us? Rather than the soul crushing job of sitting in a concrete box, under a fluorescent lamp, in front of screen; working to make money to buy crap we don't need. Step back from the life you're conditioned to follow and think about alternatives like this. Everyone says that Avatar changed their life, but has it really? Are you radically different than the way you were before? How many of you rushed out to buy a blu-ray player and an HDTV last week? We say we have woken up, but we're still following the same old rules.

Imagine a big white billboard in Times Square with the simple message: “You already have enough.”
Imagine that we bought ads on Amazon, that appeared before people bought something: “You don’t need that, my friend.” OK, so Amazon would never allow an ad like that on their site, but you get the idea.
Imagine that credit cards came with the message “You don’t want debt” printed on them.
Imagine an iPhone operating system that detected when you’re about to go shopping on a website, and told you, “Be content with what you have. Let go of desire.”
Imagine if McDonald’s drive-thrus were lined with billboards that read, “Don’t be a glutton. Eat less, eat sustainably. Don’t supersize, simplify.”

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