Please don't let Avatar become the next Star Wars

[Cyan]

Pleaseeeee, have a sence of decorum you darn money churning studios, i don't want relentless merchandise, cheapening the message, commercial recognition on a high churning out endless product line until we eventually grow tired and die, like a friend who has succumbed to a check for a million dollars, and never wants to be friends ever again.

Please don't milk this soon to be franchise, it should be an adult market, plenty of mature movie essentials such as statuettes and busts are a must, but remain high quality, the consumer deserves to see their favourite film treated with the best regards, and not milked endlessly for the sake of a profit, and therefore cooling off the heat it once had.