Consumerism

[ZenitYerkes]

"You aren't beautiful enough, buy this to make that imperfections of yours disappear"
"You are not cool, buy this leather jacket and this scarf, or this deodorant; and all the hot chicks will be at your feet"
"You aren't thin enough, take this dietetic complement to fit in your old trousers"
"You don't look like a decent person, buy a Rolls Royce for Rockefeller's sake"
"Your toothbrush is not enough, buy this mouthwash so you can have white teeth and get rid of all those germs you never heard before but seem to be quite dangerous to your mouth's health"
"You are bored, buy the new XBOX 720"

"You are not happy enough, buy"

Strange how consumerism relates happiness and money. Like if I needed to take a beer to watch a football match, or an iPod so I could bring my music anywhere, or a house at the newest zone to have a decent social status.

Now I can't just have a sandwich, an apple and a glass of water for meal; I need to take a Coke, my favorite chips with the microwave meat of Dr Whatever and more. Nor can I do my work by myself with an encyclopedia, sheets of paper and a pencil; I need the latest Packard Bell computer to make my tasks in a record time. So I can write essays quicker, and have more time for myself, to buy more things; perhaps that videogame I never heard of before I switched on the TV and now need to buy, just to entertain myself.

The offer is huge.

But is it necessary? Does the product fit a need?

Or are we creating the need for the product?

"You need this to be happy, so buy it! Now with a 13% discount!"
Man, how I need that.