James Cameron Interview

[Human No More]

Interesting. Especially this, I think

MS. SWISHER: Now you have gotten everyone to use 3-D. What do you think of this happening all of a sudden?

MR. CAMERON: It is all driven by market forces. The second the movie industry saw that 3-D was really here and it was viable and that there were enough theaters to support multiple releases—which is the next stage we have to get to—and saw a string of successful films all in 3-D, then there was a rush.

There is going to be a period of time where we stand a serious risk of debasing the coinage. It is going to be really incumbent on studios to put quality first. Otherwise, the business model is not going to have longevity.

Certainly interesting, and very true, I think... Ever since Avatar, there have been so many badly post production converted films just to add 'IN 3D!!1111' to the film, which really doesn't get the point that 3D is a new way to watch films WHEN DONE PROPERLY, and not just a gimmick, or a way to make more money.