Avatar will be much more than movies in the future

[Jachyra]

So think JC and Jon Landau. They've just hired a big gun in the industry to "guide the Avatar brand".

Excerpts:

Kathy Franklin has been named President of Franchise Development at Lightstorm Entertainment. Announced by James Cameron and Jon Landau, the hire signifies Lightstorm's commitment, in collaboration with Twentieth Century Fox, to building the franchise and brand of AVATAR beyond the traditional licensing and merchandising avenues.

Cameron commented, “Anticipating the exponential growth of the Avatar universe, we looked for someone who could lead a team that will cement Avatar as a world class brand across all platforms and markets. Kathy’s experience, coupled with her drive and vision for what Avatar can be, made her the right choice.”

Franklin is a seasoned leader with a proven record of designing and implementing industry-leading branding, growth and communications strategies. As Vice President of Global Studio Franchise Development for Disney Consumer Products, she led the strategies that drove the Disney Princess, Disney Fairies, Cars and Toy Story franchises while building integrated partnerships with film, television, and online divisions of The Walt Disney Company.


There's more, for the whole article, click here

That's good news, there's no such thing as too much Avatar